Normally, when I go through my email in the morning, I do a few things – quickly skim for any that I know I need to read (clients, reader comments, queries, pitches, etc.) and flag those for follow up. I also flag any interesting sale emails or coupons that need to be checked out and then I go down the list and delete the emails that really don’t need my attention.
I noticed in one of the emails from Amazon, it was a coupon. Normally I would have deleted, but since I was curious, I figured I’d check it out. Thankfully, it was a coupon for $10 off a magazine subscription. My friends and family know that I go nuts for Fine Cooking Magazine, but I just could never bring myself to pay $29.95 for a year’s subscription which really is about 6 issues. I peruse each page like it’s this month’s Vogue, flagging recipes that need investigating, noting items that need to be looked at in store and making notes about ingredients and techniques that merit follow-up. When Fine Cooking changes the photo on it’s facebook page to a new issue cover, that is a signal to me to start stalking Barnes & Noble.
Last week, the picture changed and I’ve driven the staff nuts at Barnes & Noble nuts for the new issue (I have it on good authority they *should* have it tomorrow). Excited at the prospect of spending some quality time with my favorite periodical, I made plans to head to Borders today with coupon in hand, intent on procuring Hubert Keller’s Burger Bar cookbook and, well if Fine Cooking Magazine should it be on the newstand, that will be coming home with me.
The cherry on the top of what I would deem an otherwise crappy day is the fact that Amazon just gave me $10.00 off a magazine subscription because I’ve purchased other magazines from them before. Well then, should I get a subscription to Fine Cooking today I wondered? Sure, I don’t get cash back from Amazon but that $10 off will more than make up for that.
Needless to say, around my birthday, Fine Cooking will be coming to visit me on a regular basis – way before Barnes & Noble even sees a copy.